Weighing in on the American Diet
A Report on the Health and Weight Management Habits of Americans

Weighing in on the American Diet¹ is a comprehensive look at the health and weight management habits of Americans. The goal of the study was to better understand the dieting perceptions and practices of adults and to examine the impact of beverage choice, particularly milk.

Click on the links below to learn more about the "Weighing in on the American Diet" and the "Campaign for Healthy Weight":

• Report Key Findings – Executive Summary
• Campaign for Healthy Weight Partners
• Weighing in on the American Diet Report

¹Commissioned by the Milk Processor Education Program, the study was conducted by The NPD Group, one of the country’s leading authorities on how America eats (and drinks). The NPD Group, Inc. in collaboration with the Milk Processor Education Program.